"A rich social network makes it possible to move from knowledge-sharing to collective knowing.
Because youíre externalizing a lot more when youíre on an on-line environment, you end up processing your whole life differently in a way. I
know that I experience that. A lot of times Iím thinking about how Iím going to communicate and the experience Iím having as Iím having it, which actually has the effect of tuning it up for me, because Iím more sharp in my experiencing of it because since itís so easy to
communicate it to my team or other people, itís not if I happen to run into them in the hall I might, itís that I know I can proactively choose to communicate it, therefore itís worth thinking about how I would articulate it. Therefore I undergo the cognitive process of understanding what Iím experiencing in a way thatís communicable Ė an exercise that raises my own level of experience.
Youíre not just quantitatively increasing the amount of knowledge thatís been exchanged, youíre qualitatively improving the process by
which people perceive things in the world that are useful to the organization, and transmit thatÖ Even when I donít end up ever putting it
on-line, itís still had an effect on my own thinking, to have thought through how and if Iíll communicate whatever it is, or how it doesnít
relate to any of these conversations or not, and if so, how. Just that, thatís a one tick up reflective thinking process thatís catalyzed by being
in that kind of environment.
You improve thinking." - (H. Rheinhold)
Howard Rheingold - How Online Social Networks Benefit Organizations http://www.rheingold.com/Associates/onlinenetworks3.html
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